Portofel Unisex Alviero Martini Prima Classe

nou, produs original, in orice magazin Alviero Martini costa 90 euro

produsul este hand made si este unic in felul sau, harta nu se repeta niciodata, un produs ideal pentru un cadou unic

produs cunoscut in Italia si cu o reputatie de multi ani in gama de lux

ALVIERO MARTINI Prima Classe GEO Classic

Men Wallet with document holder, bills pocket and multiple credit cards slots. Central fastener with clip.

Made in Geo classic material this wallet has finishings and details in genuine calf leather and in gold metals.

Every Alvero Martini creation is born by his genius and it's unique.


Every object must to be considered unique and this is a quality and a proof of authenticity for the object, not a defect. Each wallet is  "hand made"


Dimension : 29.2cm x 12.5cm
100% authentic Alviero Martini

History of Alviero Martini :

The strongest identity of the Alviero Martini 1A Classe products is the Map, an image that gets stamped perennially in the minds of the viewers even if it’s seen only once.

The inspiration is taken from the era of legendary voyages, explorations and the Belle Époque. The image is a great tribute to the bygone days of travel but it manages to communicate directly to the heart of the modern insatiable travellers, going through emotions of memories, evoking dreams of the romantic, mythical world of travel and the challenges of new adventures. The map also represents an amalgamation of cultures and a pot-pourri of new ideas and lifestyles. The globe-trotters of today relate instantly to its ethnic, warm tones, antique lettering and the easily recognisable symbols and icons used on the map itself.

Over the years, the map has undergone changes only in treatment and detail, but has retained its essential feel and philosophy. The map has been kept independent of any political changes and is exactly as it was when first created in 1989: the way the political map was that year. The brand has also experimented with colours and launched the Geo-black line for a more chic and subtle use. The map is also an important factor when the customer selects the products in the shops. For most brands the process of selection is in two stages such as the brand and the design of the product but in the case of Alviero Martini 1A Classe, the customers make the choice in three stages; the brand, the design and then the part of the map that they want on the product. The motivation for the purchase is often a mental affinity for a particular country or place so they might want to buy a bag with Australia on it because their son studies there or they might want to buy a scarf with Egypt on it because they went there for a honeymoon. 

An incidence in the USA could be an interesting evidence for this. After the 9/11, the American customers refused to buy any products which had Afghanistan on them. They even threatened the shop window display in the 1A Classe Boutique in Madison Avenue, because it had displayed a product with Afghanistan and eventually all such products had to be shipped back to Italy from that store. In another such similar instance, an Arabic Group volunteered to give financial support to the company in times of recession, but demanded that the country of Israel be removed permanently from the Geo-Map and all the products. Thus for the Alviero Martini 1A Classe customers, the map not only represents a prestigious brand or high quality ‘Made in Italy’ product or an attractive possession but also an extremely strong emotional attachment. Unlike most fashion brands this brand is not just about the logo or a flaunter.